Will we see sotherbys.art or tesco.shop? I doubt it. I think one can see how this might increase traffic to certain sites.Īs to those planning to sell on second level domains within these TLDs, I think we'll see that there will be a few that are successful, and a great many that will fail to gain much traction. So, what were once keywords for search engines now become keywords in browser address requests. Having a TLD means that you can shorten your URL, and become and In fact the web server address can be shortened further, to just "apple" ( If you can follow the logic there, you can also see that having generic terms like "shop" or "book" (or even "bookshop") could lead to web users just keying-in "book" into the browser address bar, and arriving at an Amazon online bookshop. I think you're correct in believing that the business case for these TLDs is less than obvious. This Kat fails to see the business case, but maybe some reader can enlighten me in the comments.Ĭlive Bruton Thursday, 5 September 2013 at 12:23:00 GMT+1 Amazon and Google obviously see a different business case for the generic TLDs, otherwise they would not have spent a combined USD 33 million in application fees alone. apple, and Facebook and Twitter for exactly no gTLD. pay – other large information technology companies such as Microsoft have only applied for a handful of TLDs, most of them trade marks (11 in the case of Microsoft). ![]() While Google and Amazon applied for a host of generic Top Level Domains – among them. It is interesting to see that leading information technology companies have very different strategies regarding the new gTLDs. ![]() United TLD Holdco led by Richard Rosenblatt: 26 gTLDs.Donuts co-founded by Paul Stahura: 307 gTLDs.The list below gives the most prolific applicants, i.e., those who applied for the most new generic TLDs. According to the official ICANN “best case” timeline, the sunrise period for the first new gTLD may open as early as 26 October 2013, with name activation beginning on 13 November and open registration from 26 November (there is a tendency for these timelines to be extended).
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